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Message from CT...

The key to success is the knowledge one gathers from the relationships we make and the experiences of others. If you have just discovered CT Jewelry Design, I encourage you to subscribe and follow along. Feedback is always welcomed! - CT

Friday, January 16, 2009

On line Branding Identity


Branding creates value by promoting your product and making your company name visible on line. It builds awareness of your product and forms a positive association with your customer over time. Effective branding is all about letting your customer know who you are, what you do and how you do it.

When potential customers visit your web site let them know who you are and let them see what you're all about. Communicate the message right off the bat. View your web site through the eyes of the visitor. What does the text say about you and your products? Does it define and describe your products? Web sites can often get caught up in flashy graphics and fancy fonts without telling the customer what the company is actually all about. Get to the point quickly so your reader stays on your web site and doesn't bounce off. Keep them interested.

Another branding tip is adding a personal element to make sure that your web site is connecting with your customers. Include your photo, name and a personal message on your “About” page for your customers to relate to. Add your business phone number and address to your “Contact” page and add an appealing design logo your customers can associate with. These item will go a long way in building consumer trust and loyalty in you and your brand.

Use your web site URL on all stationary, business cards, newsletters, blogs, forums and marketing materials. Repetition is the key to a good branding strategy. Keep the look and feel consistent throughout all of your materials. The Internet has many opportunities to brand your product or service. Remember that everything that you do and say on line sends a message so be very careful and be professional at all times with that message. Use these tips to create your own branding identity to promote your image on line and attract your customers. - CT

8 comments:

NewLifeDesigns said...

Thank you for sharing, can always use new info. Pam

KayzKreationz said...

Great tip CT. I've been trying to figure out what all to do to brand my business and get a logo that will be recognized. Thanks I'm hoping this is a good start.

http://KayzKreationz.blogspot.com
http://KayzKreationz.etsy.com
http://KayzKreationz.artfire.com

jstinson said...

Thanks again. Your tips are always direct, to the point, and helpful!

jeweledrabbit said...

"Remember that everything that you do and say on line sends a message so be very careful and be professional at all times with that message."

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I especially like this. I think more sellers would be wise to think about this before they go off half-cocked and say the negative things I've seen far too many of them post on message boards.

GlassyLassMosaics said...

Thanks for the good read. I am new to this "branding" thing, your post really helped me.
As to Jeweledrabbit's comment on your remark " everything you say and do... " I have to say it is spot on. There are artisans I know from other sites that I would never purchase from exactly because of how they carry themselves in public forums.
Thanks again
Kathleen

CT said...

Thank you for the comments ladies! I'm glad to see it is helpful. I agree, it is a shame the way some artisans conduct themselves in public forums. It's all about "reputation management" when you're on line and the message that is sent either direct or indirectly. - CT

Gena said...

Sorry for the late comment, but this is the first chance I had to get access to a computer... Anyway...I love your tips and found that I am definitely on the right path. Once again, you have great tips for us and I want to thank you for your suggestions. They are very helpful.

Thanks,

Gaj

libertydoll said...

I love how so many people are so informative and helpful. Thank you for sharing

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