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Saturday, June 28, 2008

Writing a Simple Marketing Plan

Writing a marketing plan is actually fairly simple. It doesn’t have to be fancy or long. Just by answering some simple questions you have the ability to target your customers and build a brand identity for your business and how it is perceived.

1. What is your number one customer related goal?
Your customer related goal is your top priority because “Your customer” is the life-blood of your business. Do you want to identify your ideal customer? Do you want to attract new customers? Sell more to your existing customers? Add new products and/or services? Or serve more customers? Answering these questions will help you to benchmark your short term and long term goals.

2. What must happen to achieve your goal consistently?
What you do to achieve your goal consistently will help you meet or exceed your goal. Summarize the activities and factors you feel are important for the success of your business. Where will you get your referrals from? Do you need software to manage your referrals or will you just use a manual process? Summarize why this is important to your business and then add to it as your business grows.

3. What resources do you need?
Decide on what equipment, technology, skill-sets or space requirements you need to meet your goals. Then establish a budget and determine if the funds will come from operations or outside financing.

Taking these first steps and writing them down will help communicate your brand identity to your customers and identify what sets your business apart from other businesses in your target market. - CT

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